Business, Digital Marketing

Email Marketing – What Is It and Why Do You Need It?

More than 34% of the people worldwide use Email which is near about 2.5 billion. In this era of digital marketing Email marketing is one of the most powerful way to connect with people and share products or services. Here we are explaining Email marketing really is, its benefits and why business or marketing agents should use this as product promotion tool.


What is it?

Email marketing is nothing but a direct marketing procedure that uses electronic mail through which a   company sends  commercial messages to many people. Email marketing is the most common and easiest way to sell products or services or to promote any brand.

Why we need Email Marketing?

Through email marketing you can easily build good relation with customers, reach large amount of people (existing and new), increase conversion rate and engage your audience. With one click of a button you and your brand can be reached to the world and able to share commercial or fundraising messages to your audience.

When it comes to converting audiences into customers, leads or users, email marketing is the most cost effective way to go for. It’s easy, effective, and inexpensive way of promotion and allows you to reach a huge number of customer by following few simple steps. Now these days there are so many email marketing service providers are available to who can help your business to grow.

Benefits of Email Marketing

  1. Cost effective: Most common benefits of email marketing is its cheaper compared to other mainstream marketing channels.
  2. Completely Targeted: You can easily customize your massages and able to target people according to their needs or requirements. If it seems attractive to the audience and fulfils their requirements then, you can easily covert your audience into customers.
  3. More Frequent Communications: An email takes less time to create and send than other promotional channels do, you can frequently communicate with your customers.
  4. Easy Tracking: One of the most important benefit is that it’s easy to see where you’re going wrong, and able to rectify those errors easily. There are so many reliable email marketing tools will allow you to track open, click-through and conversion rates.

You can find so many email marketing companies or agencies that will do your job on behalf of you and helps your brand to gain more trust, conversion and leads.

Two most reliable Email Marketing company is:

Why Choose AWeber Communications

AWeber Communications

How much does Aweber cost?

There are 6 Aweber plans on offer:

  • Hosting and emailing a list containing up to 500 subscribers: $19 per month
  • 501 to 2,500 subscribers: $29 per month
  • 2,501 to 5,000 subscribers: $49 per month
  • 5,001 to 10,000 subscribers: $69 per month
  • 10,001 to 25,000 subscribers: $149 per month
  • 25,000+ subscribers: call Aweber for quotation

Key features of Aweber

Aweber provides you with the following key features:

  • the ability to import / host an email database
  • a wide range of templates
  • autoresponders
  • responsive email designs
  • split testing
  • reporting
  • RSS / blog to-email functionality
  • segmentation options
  • phone, email and live chat support

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Why Coose GetResponse


There are three main types of plan – ‘Email’, ‘Pro’ and ‘Max’ – and within each of these, several additional types of plan to choose from (all based on list size).

  • Up to 1,000 subscribers: $15 (‘Email’)
  • 1,001 to 2,500 subscribers: $25 (‘Email’)
  • 2,501 to 5,000 subscribers: $45 (‘Email’)
  • 5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $ 165 (‘Max’)
  • 10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
  • 25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
  • 50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’)

Key differences between plans

All three Getresponse plans cover the important basics; key features include:

  • the ability to import, grow and host an email database
  • a wide range of templates
  • excellent autoresponder functionality
  • responsive email designs
  • split testing
  • in-depth reporting
  • RSS / blog to-email functionality
  • comprehensive segmentation options
  • social sharing tools

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