Is SEO dead or is Google trying to kill search engine optimization? These questions are rising in everyone’s mind linked to this industry. Many people have already published thousands of articles and blogs using the title or phrase “SEO is Dead” or “Is Google Trying to Kill SEO”.
Is it true or just a rumour?
As we know that SEO is a way of generating traffic through organic search results and Google always tries to provide the most relevant information to its users according to their needs. Google always try to kill bad SEO or “Blackhat SEO”, but still white hat SEO is an outstanding way of internet marketing and site promotion. These are the best practices you should be performing and be rewarded by various search engines, especially Google. But there are lots of rules and regulations to keep White Hat SEO on the right track. If we follow these rules, search engine optimization will give you amazing results. So it is partially true that Google is trying to kill SEO.
Effects of Google Algorithms Updates
Google keeps updating its Algorithms, some updates will be confirmed by Google but these days major algorithm updates doesn’t come with Google algorithms. These major updates showcase challenges for the webmasters and a chance to rank higher in the search engine result pages (SERPs).
Major Algorithm Updates
Caffeine: Caffeine is an update for web indexing system. With this update Google provides 50% fresh and different organic results than the older web indexing structures. Google has rolled it out to completely reform the search engine for better indexing, faster speed and to imporve user friendliness. Nowadays, crawling and indexing process has become so quick that the organic search results load up to two times faster as previous results. Not only for speed and size, Caffeine update worked on the keywords relativity as well.
Panda: Google Panda is a major algorithm update that cannot be ignored. After its launch, many webmasters and websites were ruthlessly affected and became very difficult to recover their old organic search ranking and traffic. Google Panda brutally penalised low quality content and blocked those websites for better search experience. If you don’t want Panda to show you the red card, you must concentrate on your website content. It should be unique, fresh and user friendly.
Penguin: Google Penguin is a big threat to the webmasters and publishers who build low quality backlinks to improve their SERP rankings. This algorithm was improved to diminish the effect of Search Engine Optimization practices and inappropriate link building strategies. But one of the best things is that, Penguin algorithm does not penalise the entire website. It only targets some particular pages with penalty that generates low quality back links and contains keyword stuffing anchors. Google highly recommends using ethical link building strategies and use of proper anchor text instead of keyword stuffing anchor.
Exact Match Domain:
Another effective Google update is Exact Match Domain update for better search results. After this update, spammy websites which contains improper or low quality content with improper URL structure were completely removed from the SERP’s. If your websites is hit by EMD then, it required to move all the irrelevant pages with bad URL structure to the trash box. This is the only way to recover your website from this update.
RankBrain: RankBrain is the updated version of Hummingbird and it uses an artificial intelligence program to help Google to provide the most accurate user intended search results. RankBrain is also an important member of Google Algorithm family. So you have to publish more contents or information on the focused keywords and link them to high authority websites to stand in the SERP Competition.
A professional SEO agency which follows Google’s guidelines and uses White Hat link building strategies understands that SERP rank greatly depends on the following factors:
- Domain authority
- Domain age
- Brand value
- Unique, user friendly and in-depth content
- No keyword stuffing on anchor text
- Relevant inbound and outbound links also helps organic results
- Direct traffic with low bounce rate is always good
- Massive Social sharing of content
- Website user experience and mobile friendliness (highly responsive websites)
- Load Time Speed and Validated HTML/CSS
So we can say that Google do not want to kill SEO but it will harm you if you are running a website which is not following Google’s guidelines by using spam links and low quality content which is not user friendly and does not match the user’s requirements.